Our story

Two Ghosh brothers who met in a group chat.

Not family by blood. Brothers by wavelength. This is how a message between two creators became Project Scale Up.

PriyangshuUtsav
The founding roadmap

From a group chat to a company.

Four beats, eighteen months. The road two Ghosh brothers built together, one weekly call at a time.

  1. Sept 2023 · the message
    Creators Community
    Priyangshu, Utsav, +6
    Priyangshu

    Looking for 2 creators to collaborate on a 3-month project, generating organic leads together using the power of social media.

    9:14
    Utsav

    I'm in. Let's talk.

    9:16

    Priyangshu drops a message. Utsav replies. The thread starts.

  2. the first call
    Calling
    PriyangshuUtsav

    Priyangshu & Utsav

    connecting...

    The long-distance brother Utsav never had. Two Ghoshes, one wavelength.

  3. every week · over Google Meet
    Weekly sync live
    Priyangshu
    Priyangshu
    Utsav
    Utsav

    Two cities, one screen. Building the offer, week after week, for a year and a half.

  4. Feb 2025 · the destination
    Feb 2025 · the destination
    Project Scale UpProject Scale Up

    Project Scale Up is born.

    A friendship and a partnership, turned into one company built to help others grow it, run it, and keep it safe.

The founders

Two Ghoshes, one company.

Utsav

Utsav Ghosh

Founder

Six years coaching taught Utsav the lesson this company runs on: businesses scale on systems and processes, not on one person’s narrative. He gave himself 366 days to hit 100K followers, hit it in three months through consistency and positioning, then rebuilt everything around process, automation, and AI.

Priyangshu

Priyangshu Ghosh

Co-founder and CMO

A full-fledged engineer who was always pulled toward ads. He built and scaled his own service business fast, then turned that instinct into the growth and ads engine behind Project Scale Up.

Our mission

Grow it. Run it. Keep it safe.

We help coaches, service providers, and business owners grow the business, run it day to day, and keep what they earn safe.

Proudly Indian.

Built and run remotely, all across India. On our own infrastructure, in rupees, for businesses that grow here.

Want us in your corner?

Book a call and we will map the fastest path to grow it, run it, and keep it safe.