Run on systems, not guesswork

Grow it. Run it. Keep it safe.

One system to grow your business, run it day to day, and protect what you earn. Built for coaches and service businesses across India.

Business overview
Live
New leads
14
Revenue
6,40,000
Calls booked
9
Pipeline +22% this week
Karan ThakurKaran ThakurInstagram DM A
Riya KapoorRiya KapoorAd, lookalike B+
Priya SharmaPriya SharmaCall booked, Thu 6pm

Trusted by 220K+ followers and the coaches scaling with us across India.

₹40K₹1.8Lmonthly revenue50K2.6Lfollowers, 90 days₹3.5L₹7.8Lmonthly revenue
One connected system

Everything talks to everything.

Leads, pipeline, and finances stop living in ten different tabs. One booked call, one payment, one new lead, and it shows up everywhere it should.

Grow it, the growth engineLive now

Turn attention into booked calls.

We run the growth so you can run the coaching. Positioning, content, and ads, handled, filling your calendar with qualified calls.

  • Positioning that lands

    Know exactly who you serve and why they buy, then build everything around it.

  • Content that compounds

    Reels ideated, scripted, and edited, so you stay visible without lifting a finger.

  • Leads that show up

    Meta ads run for you, filling your calendar with qualified, ready-to-buy calls.

Leads pipeline Live
New leads, 7d
37
Calls booked
12
Lead flow trending up
Sana IyerSana IyerNew, from Meta ad
Neha RaoNeha RaoReplied, qualifying
Aditya NairAditya NairCall booked, Fri 5pm
Run itComing soon

Every lead will move itself forward.

The platform CRM we are building will stage every lead the moment something happens. A call booked, a payment made, a follow-up due, and the board updates itself. You will stop dragging cards by hand.

  • Leads staged automatically, start to close
  • Follow-ups that fire on their own
  • Nothing slipping through the cracks again
Lead pipeline Auto-moving
New leads
Sana IyerSana
Karan ThakurKaran
Contacted
Neha RaoNeha
Call booked
Riya KapoorRiya
Won
Priya SharmaPriya
Keep it safe, financial securityComing soon

Protect what you earn.

The finance arm we are building keeps your money handled and growing, so success never turns into a tax-season scramble.

  • GST and invoicing done right

    Invoices raised, GST set aside and filed on time. No scramble, no penalties.

  • Taxes handled for you

    Your numbers organised year round, so tax season becomes a non-event.

  • Money that grows

    Put profit to work in mutual funds and investments, instead of letting it sit idle.

FinancesThis year
Revenue
48,20,000
GST set aside
6,12,000
Invested
3,50,000
GSTR-1 filed for MayInvoices reconciled, nothing pending
Money that grows +11% / yr
Our story

Built the hard way, then turned into a system.

I spent six years as a fitness coach guessing. I bought the lights, the gear, the setup, and still nothing moved.

In 2024 I gave myself 366 days to hit 100,000 followers. I posted every single day. Two things changed everything: consistency, and positioning first. Know exactly who you are, what you stand for, and build everything around it. I went from 8,000 to 100,000 followers in three months. The brand deals came. The coaching business grew.

Then came the harder half. I became an all-inclusive service provider running on my own narrative, with no systems and no processes underneath it. It nearly broke. The lesson was blunt: businesses run on systems and processes, not on vibes and not on one person’s story. So I brought in process, automation, and AI.

“You do not scale by adding people. You scale by knowing exactly who you serve, why they buy, what they already own, and what the data says. That is it.”

Utsav Ghosh, founder. The lesson at 32 this whole company is built on.
Why Project Scale Up exists

To help coaches, service providers, and business owners do three things: grow it, run it, and keep it safe. Grow the business with a real system instead of guesswork. Run it day to day without it depending on you. And keep what you earn safe. Run on systems, not on a founder.

Proof

Trusted by coaches who scaled.

Grew 600 to 10k+ followers organically and generated ₹8,00,000.
Priyanka Thombre

Priyanka Thombre

Fitness and nutrition

₹40K₹1.8L

Priyanka, monthly revenue

50K2.6L

Akshmeet, followers in 90 days

₹3.5L₹7.8L

Avinash, monthly revenue

Rangeet Raheel
Rangeet RaheelFitness coach
Moved fully online and now runs a 6-month program at ₹1L+.
Richa Parmar
Richa ParmarPCOS coach
₹1.3L in revenue from ₹20k of Meta spend. 5.1x ROAS.
Priyanka Thombre
Priyanka ThombreFitness and nutrition
Grew 600 to 10k+ followers organically and generated ₹8,00,000.
Shivashish Sinha
Shivashish SinhaMetabolic coach
An ad-spend audit took him to 7x ROAS.
Grishma Shah
Grishma ShahFitness coach
0 to 24.5k followers in 3 months, on organic and paid leads.
Your portalLive now

What you get on day one.

The moment you start, you get a live portal that shows your whole engagement in one place. No setup, no spreadsheets.

  • Your leads and pipeline

    Every lead and where each deal stands, synced live.

  • Calls and AI grades

    Recordings and weekly sales-call grades, the moment they land.

  • Documents and billing

    Agreements, invoices, and what is paid, all in one view.

Priya SharmaYour portal Live
LeadsPipelineDocumentsBilling
Karan ThakurKaran ThakurDiscovery call, graded 87 A
Neha RaoNeha RaoOnboarding, week 2
Coaching agreementSigned
Invoice, MayPaid
The platformComing soon

The platform we are building.

One system to run your whole business, deliberately affordable and simple. The opposite of bloated enterprise tools like Salesforce, LeadSquared, or GoHighLevel. Built in India, on infrastructure we own.

CRM

Soon

Every lead, call, and recording in one self-serve pipeline.

Finances and GST

Soon

Revenue, dues, invoicing, and GST, finally legible.

WhatsApp

Soon

Nurture and follow-ups running on autopilot.

Integrations

Soon

Your ads, calendar, and payment tools, wired together.

Be first on the platform.

We are opening early access to a small group. Join the waitlist for early access, and explore the depth on the platform page.

No spam. One email when your access is ready.

Custom builds

Need something of your own? We build end-to-end custom SaaS.

The same team that built this platform builds bespoke software for businesses that have outgrown off-the-shelf tools. Tell us what you need and we will scope it with you.

Tell us what you need
Ways to work with us

Three ways to work with us.

The program is tailored to you, so pricing is on a call. Start where you are, scale up from there.

Foundation

Fix how you sell.

  • Sales and positioning
  • Weekly AI sales-call grading
  • Live coaching calls and mock sessions
LaunchpadMost popular

Now bring the leads.

  • Everything in Foundation
  • Meta ads run for you
  • A landing page that converts
  • Ad scripts and more coaching calls
Catalyst

The whole machine, run for you.

  • Everything in Launchpad
  • Weekly content operations
  • Up to 48 reels a year, ideated to edited
  • The most coaching calls

Not sure which fits? We will map it with you on the call.

How it works

Three steps to a business that runs.

01

Book a call

A straight conversation about where you are and where you want to be.

02

We build your system

We map and stand up the growth engine around your business, not a template.

03

You grow it, run it, keep it safe

Leads come in, the day to day runs itself, and what you earn is protected.

FAQ

Questions, answered.

Coaches and service businesses that sell over a call and want growth that does not depend on them chasing leads. We are proven with fitness coaches, and the system works for any coach or service owner who closes on calls.

Grow it. Run it. Keep it safe.

We take on a limited number of businesses at a time. Book a call and we will map your fastest path to growth.